What Is Email Marketing
Email Marketing is a part of digital marketing. It is also called as internet marketing. Through which we can reach our business or product to more and more people and that too in a single click. In email marketing we can reach our product to more people in less time. It is a simple or cheap way to promote a product by which we can save both our time and money. Email marketing is projected to increase by 287% from 2024 to 2032
In this article we’ll discuss how email marketing – and the usage of promotional emails – can help you to grow your business, and we’ll give you a few tips to help you get started with a successful email marketing campaign.
Types of Email Marketing
Types of Email Marketing :
Here is the two types of Email Marketing –
1.) Transactional Email Marketing – It is a type of Email Marketing where the peoples give their email id of their own free will like when they are visiting our website.
2.) Direct Email Marketing – It is also a type of Email Marketing where the peoples give their email to buy some things not for their own will like when any goes to buy something on Amazon or Flipkart then they submitted their emails.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
How Start Email Marketing Services
Email is an electronic mail. In which we can send message, image or video to someone. And we have seen that with the advent of computers in 1991, people have adopted email and its popularity has gradually increased. In the year 2000, due to the internet, email became a medium to mail people to anyone.
Due to which we feel that the email has been in the used for a long time but it is not so. The first email was sent on June 8, 1971, which was sent by a computer engineer whose name was Ray Tomlinson and this email did not contain any important information, it was sent only for testing.
Email Marketing Strategy
To make email marketing strategy, we first need many email ids which we can collect through our website or we can buy from many companies which sell this data. After collecting the email ID, we will need a service provider who will give us the email template and help us deliver our message to the people. After this we can reach the people with information about our product simultaneously. In this we can send message to many people together in less time which will also save our time.